If you are an animation video creator, it may do you good to look over our brief guide on how to make your videos viral and popular.
Making your mark in the fast paced world of internet campaigns can be a tough proposition. Especially if you are an animated video creator, as there is a lot of tough competition ahead of you.
Becoming known and being visible is a game of making yourself viral. By creating something that connects to a mainstream audience, you can ignite a domino effect that will spread your videos like wildfire. To help you understand how, we researched some of the biggest most viral animated videos of all time. Here’s how they managed to pull it off.
Presentation
Presentation is everything. People who will watch your animation expect to be immersed within the first few minutes and stay absorbed till the end. This is best achieved with high quality presentation, meaning great use of colors, text, voice and visuals.
You can even try and throw in a bit of humor into your animation. Getting people to laugh is the easiest way to get their attention. There have been successful video content creators who became famous simply for their entertaining quality and the ability to slip in comedy into nearly any topic.
Keep It Brief
No one is going to stick around to watch hour long videos, no matter how good it is. The internet is a chaotic place and there are news coming and going by the second. You need to make sure that you make your animated videos short and to the point. As a good rule of thumb, keep most of your video within the 3 minute mark. If your videos need to be longer than that, then break them up into parts.
Another benefit of making smaller videos is that it allows you to finish most of your projects fast and then move on to other stuff. And you will need the extra time to churn out as much content as possible.
Tap Into Social Media
There is no more powerful form of marketing than word of mouth, and the best way to have your videos as the word on the street is to get into social media. Posting your videos on Facebook, Vine or Twitter is the best way to get the attention of people as they are logging into the news feed almost daily.
Social media also gives you free marketing and may even attract people who are concerned with your business in other ways than just watching your videos. In other words, social media makes you visible and lets everyone know that you are here.
Trend-Check
There is no worse way of being out of touch than by not keeping up with the current trend. The internet is an ever changing organism and you need to monitor its state constantly if you want to stay relevant. There is usually something that is the highlight of the week or the month that people are discussing vigorously. If you make animation videos or even just video of any kind, you can get left behind easily if your content is completely dissected from the social trends.
